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It’s a boot-camp mentality,” says Cohan – simply part of the process of succeeding at a high level. And in 1981, Dr Jane Nelson, an American therapist and counsellor, wrote and self-published Positive Discipline - a guide to behaviour for parents and teachers. That system is essentially based on two triangles: one with rewards and one with sanctions. On each, the level of severity or size of reward increases as a student progresses up to the peak. Enjoy great savings and redeem AirAsia flights with BIG Points. Get up to 90% savings on flights during our monthly BIG Final Call Sales. Or redeem flights based on flight hours with BIG Fixed Points available all year long. These flights are only redeemable with BIG Points and exclusively for BIG Members only. Tesco shoppers with a Clubcard are offered lower prices when shopping in-store and online. Photograph: REUTERS/Alamy

Reasonable adjustment

We’re in the top 3 per cent of the country for deprivation, we’ve got 43 languages spoken in the school, 50 per cent of pupils are EAL or new to English, 20 per cent have SEND or learning difficulties and over 50 per cent are on free school meals,” he says. ‘‘These families are coming from extreme poverty and difficult home lives. The classrooms and the school needs to be a wonderful environment.”

The scale of these increases means many Britons are having to make changes. While the value of supermarket sales increased by 4.7% in the four weeks to 8 October, the amount bought fell 6%, according to the data firm NielsenIQ – indicating shoppers are spending more but buying less because of inflation. He recalls an incident that involved a group of students at one of the trust’s schools, a bullying incident and a ‘major rewards’ trip. This level of engagement is not only impressive when you consider the circumstances and disruption around the COVID-19 pandemic, but also due to the fact that so many of its workforce don’t use a computer as part of their day-to-day role. That means a lot of people are choosing to engage with the ‘BIG Benefits’ platform in their own spare time.

When it comes to praising the pupils, in both primary and secondary, a lot of focus is given to the importance of procuring ‘credits’. Influenced”, according to Sir John, by Canadian and Scandinavian approaches to behaviour, Positive Discipline and Behaviour is, he says, a “clear, tight model for punishing and sanctioning behaviour that is absolutely not open to discussion or negotiation”. Behaviour management approach Need help recovering missing BIG Points? Make a claim easily and don't miss out on valuable points. Our previous benefits platform offered practically nothing in terms of communications, customisation, data analytics or reporting. In fact, the user experience was so clunky that we didn’t even feel comfortable shouting about the initiatives we had in place. That’s when we knew something had to change.” In isolation that day was a girl with purple hair. The colour of her hair was the sole reason for her being there. While talking to her peers in an art classroom, I asked them what they thought about this - to be clear, she hadn’t disrupted any classes, she hadn’t hurt anyone.

Sir John is chief executive of The Gorse Academy Trust (TGAT) in Leeds. It consists of 10 schools: four secondary, four primary, a sixth-form college and a 5 years - 16 years alternate provision centre. It’s a bright, welcoming, modern building in which pupils happily bustle from classroom to classroom, and play around while waiting in the queue for lunch. Rolling out a first-class employee benefits and discounts programme within a multinational organisation is no mean feat. Broad workplace demographics, siloed departments and alignment on communications are all hurdles that must be cleared if the project is to stand any chance of success.

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